In this video, Jeroen Wats, the Founder of Exo Technologies, addresses the prevalent issue of greenwashing in today’s world. He delves into how words like “recycle,” “sustainability,” and “circular economy” have become more of a marketing campaign than a genuine commitment to change. Wats explains why his company can confidently use these terms, emphasizing the genuine efforts made towards sustainability and resource efficiency. Viewers will gain insight into Exo Technologies’ approach to achieving real change in promoting a low-carbon, green future, rather than simply riding the wave of popular buzzwords.
